News, Events & Blog

We are excited to announce a refreshed visual identity for Borchers: A Milliken Brand. By transitioning our logo and color palette to blue, we are aligning the Borchers brand more closely with the Milliken & Company brand identity. Over the next year, all brand assets will be updated to reflect the logo and color palette.

The Borchers coating additive product brand has become an integral part of Milliken’s portfolio, and now, our visual identity will serve as another reminder of this connection.

Rest assured, while our look has been updated, the Borchers brand will continue to offer the same innovation, quality, and technical expertise you count on.

Please do not hesitate to contact us with any questions regarding our brand refresh.

Thank you for your continued support of Borchers brand coating additives.